Independent insurance agency · Prairie Village, KS
Kansas City insurance, handled personally.
When you call In the Game, you get Chris or someone on his team, not a call center. We compare more than 30 insurance companies for you, then keep an eye on your rates every year so you're never overpaying.
Five-star reviews on Google · Serving Greater Kansas City
Chris, Jeff & CarterWhat we cover
Auto Insurance
If it rolls or floats, we can cover it.
Protect yourself in the event of damage to your vehicle, or damage caused by your vehicle. We'll help you make sense of all the factors and numbers behind auto insurance and get the most from what you spend.
Get a quoteHome Insurance
Your home and everything in it.
Financial protection if damage happens to your home or its contents from perils like fire, windstorms, hail, theft or vandalism. Coverage can also protect you if someone is injured on your property.
Get a quoteBusiness Insurance
Covering all types of businesses and professions.
Protect your business with coverage for liability, property, workers' compensation, commercial auto, umbrella and more. We help you compare options and build a plan that fits your needs.
Get a quoteLife Insurance
Protect your loved ones.
Life insurance helps take care of the people who depend on you. We compare options across carriers so you can find coverage that fits your family and your budget.
Get a quoteBoat, Motorcycle and RV
Your weekend toys.
Protect your boats, motorcycles, ATVs and other recreational vehicles with coverage built for the way you enjoy them.
Get a quote
See everything we offer, including renters, umbrella and more
How we're different
Every agency says personal service. Our clients say it for us.
We pick up.
Call, text or email and you hear back from a person who knows you and your policies.
"Highly communicative--they answer the phone and emails!"
We keep watching your rates.
Renewal coming up? We look at the market for you before you have to ask, and we tell you when there's a better deal.
"He reached out to me to let me know my insurance was raising and that he had already found me new coverage that cut my monthly cost IN HALF!"
You're family here.
Clients stay with us for years. When something goes wrong, you have a name and a number, not a hold queue.
"Chris always answers my calls, text and email immediately. He has gone above and beyond in multiple situations where the circumstances created challenges. He has never let me down."
What our clients say
Rated 5.0 from 41 Google reviews
★★★★★
My car and home insurance were coming due. I asked Chris to extend another year. Chris, went ahead and shopped my plans and found a new plan with provides 3X more protection for wind and hail damaged compared to my old policy at a cost which $1400 less than what I paid last year. It's rare in this world to get that kind of service and see something be less expensive this year than last.
Michael M., Google reviewJeff Loeb is amazing! He reached out to me to let me know my insurance was raising and that he had already found me new coverage that cut my monthly cost IN HALF! I definitely recommend this company!
Sara M., Google reviewHands down the best insurance broker I've ever worked with! Responds quickly, and is just a really pleasant person to interact with
Beth F., Google reviewHighly communicative--they answer the phone and emails! The team at In the Game did a great job helping me understand my coverages, making sure I had the right coverages, and getting a good rate as well.
Adam D., Google reviewCarter is amazing and can find you the best insurance rate!
Josh P., Google reviewChris has been consistently responsive to our insurance needs, adapting to changes in existing policies and searching for replacements when necessary to get us the best coverage and rates. We currently have 3 homes and 3 vehicles under his trusted watch.
Lexi G., Google reviewVery professional and helpful! Jeff helped me get the best rates for my situation and kept me updated the entire time. Highly recommend this insurance company!
Hailey M., Google reviewSolid guy. Saved me money on my insurance and cares about his clients!
Brandan D., Google reviewChris and his team are wonderful to work with. They always try to find us the most affordable and best insurance, including home, auto and renter. Their client service and response time are excellent and I highly recommend In The Game to all my friends.
Jennifer S., Google reviewChris is by far the best Insurance Broker I have worked with! He is very customer driven! Thank you
Serina R., Google reviewChris with in the game insurance is awesome!! I came across them about 5 years ago and have been with them ever since for all my insurance needs. Keep up the good work.
Dillon B., Google reviewVery helpful and quick in making changes as I need them. Very professional. I saved a huge amount of money.
Christina N., Google reviewChris always responds to my questions/concerns quickly and I know I can trust him to pick the options that are most suitable for me.
Whitney, Google reviewChris is the guy you want to talk to when you need a home and auto insurance. He will make sure you get the best rate and will continue to shop for you so you continue to have the best rate.
Red A., Google reviewChris, at in the game insurance, is very knowledgeable in this field. He was able to work through my questions and offered options for my particular situation. Still using his services.
Marcus R., Google reviewChris Cooper is amazing and always has the information I need. In The Game has saved me time and money.
Corey I., Google reviewGreat service! Chris is always prompt and ready to help with any questions that come up with our insurance. In the Game is a pleasure to work with
Ryan S., Google reviewVery good insurance firm with lots of companies to place you with. Always available to answer my questions/concerns.
Alan S., Google reviewI have been with In the Game Insurance for the past year and I have been very happy with my service and quick responses. They have gone above and beyond to offer the best coverage withe best price.
Ken C., Google reviewThank you Chris for helping me..Great customer service and so kind!
Cheryl L., Google review
The same people every time you call.
No call center, no ticket number. Chris, Jeff and Carter know your name and your policies.
Meet the owner
Chris Cooper, President/CEO
Born and raised in Mission. Shawnee Mission North. Baker University. Kansas City through and through.
Chris Cooper has spent 25 years in the insurance and financial services industry. Having held senior leadership roles in both small and large organizations, Chris knows what clients want out of both a carrier and their agent.
As Agency Principal and Partner with In the Game Insurance Services, Chris takes a one-on-one, advisor-to-client approach, helping manage risk and protect the assets of his clients and their families.
Chris enjoys coaching youth baseball, competitive bass fishing and spending time with his wife and four children.
Jeff Loeb
Manager, Customer Service
Carter Johnson
Producer
If it rolls or floats, we can cover it.
Cars, trucks, boats, motorcycles and RVs, compared across more than 30 companies.
Start your quoteNot sure you have the right coverage?
No one company can be all things to all people. That's why we work with more than 30 insurance providers, so we can find the right company, the right policy and the right price for you.
Whether you are protecting your home, vehicle, business, family or favorite weekend toys, we'll walk you through it in plain English.
Free consultations
Let us review your current coverage and rates. Either you save money with better coverage, or you get the peace of mind of knowing you have a fair deal.
Schedule a consultationAlready a client?
Print ID cards, find documents, view your policy or request a change any time in the Client Center.